Role Summary
The Vice President of Product Marketing will lead the charge in driving the success of the company's solutions portfolio. This role is responsible for crafting and executing strategies across multiple business units, ensuring alignment with key stakeholders, including product and commercial teams. The ideal candidate will bring deep expertise in B2B marketing, paired with strong leadership capabilities and a strategic mindset.
Key Attributes of the Ideal Candidate
- Skilled at bridging product and commercial objectives.
- Comfortable collaborating with revenue and demand generation teams.
- Customer-focused, with a passion for research and supporting sales efforts.
- Enthusiastic about mentoring and training teams.
- Strong storytelling and public speaking abilities.
- Adept at partnering with business leaders to drive go-to-market strategies.
Core Competency
Exceptional leadership and mentorship are essential for success in this position.
Primary Responsibilities
- Strategic Vision: Develop and implement comprehensive product marketing strategies aligned with business goals.
- Team Leadership: Build and manage a high-performing product marketing team.
- Market Research: Conduct detailed analyses of market trends, customer insights, and competitive landscapes.
- Positioning and Messaging: Work closely with product teams to deliver market-relevant messaging and positioning.
- Go-to-Market Planning: Lead the creation and execution of strategies for new products and initiatives.
- Pricing Strategy: Collaborate with sales and product teams to design competitive pricing models.
- Campaign Oversight: Manage the execution of marketing initiatives, including launches and key campaigns.
- Cross-Functional Collaboration: Partner with internal teams to align objectives and deliver cohesive strategies.
- Hands-On Leadership: Provide expertise and support for critical projects and initiatives to ensure successful outcomes.
Requirements
- 10+ years of experience in product marketing, including 5+ years in leadership roles.
- Proven success in leading B2B marketing initiatives across complex industries.
- Exceptional leadership and team development skills.
- Strong communication, storytelling, and presentation capabilities.
- Analytical mindset with proficiency in market research and competitive analysis.
- Experience with enterprise SaaS solutions is a plus.
- Skilled at cross-functional collaboration and presenting to senior leadership.
